Best AI visibility tools (2026)
The best AI visibility tool depends on your budget and what you want to do with the result. Rankscale (from about $20 a month, yearly billing only) and LLMrefs ($79 a month for 500 prompts) are the cheapest ways to track many prompts. Peec AI ($95 a month for 50 prompts) is built around per-prompt value for teams. Profound and AthenaHQ suit larger teams, and Semrush or Ahrefs make sense if you already pay for them. Citeably is the pick when you want the real answers and a fix list, with a free check and paid plans from $29 a month.
Updated 3 November 2026. Citeably makes this page, so it appears in the list. The tools are ordered by who each is best for, not by a score, and Citeably is not best at everything. Free options are on the best free AI visibility tools page.
| Tool | Best for | Price | Engines |
|---|---|---|---|
| Citeably | Knowing what to fix, with the real answers behind every score | Free check with no signup; paid plans from $29 a month; Agency plan for 10 client brands | Gemini and ChatGPT on the free check; four engines on paid plans |
| Rankscale | The lowest entry price for tracking many prompts | Essentials at $20 a month, yearly billing only (the page also shows $17); $99 for 1,200 credits; $229 for 3,000; $385 for 5,500; $780 for 12,000. Credit-based; the page shows a second, lower figure for the larger plans without saying why | Says 17+ engines but does not name them on its pricing page |
| LLMrefs | One flat plan with many prompts | One plan at $79 a month (marked limited time) for 500 prompts; 7-day free trial | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI |
| Peec AI | Marketing teams that want clear per-prompt plans | $95 a month for 50 prompts; $245 for 150; $495 for 350; Enterprise is custom. No free plan shown | ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI on the standard plans; Perplexity and others only on Enterprise |
| AthenaHQ | A free way in, then a larger team plan | A free Essential plan (300 credits); Starter at $295 a month (3,600 credits); Enterprise is custom | Five engines on the free plan; 11 models on Starter, including Claude, Grok and DeepSeek |
| Profound | Large brands and agencies that need deep, many-engine reporting | A free 7-day trial (50 prompts run daily); Enterprise is custom. No self-serve prices are shown on its pricing page | ChatGPT, Gemini and AI Overviews in the trial; up to 9 engines on Enterprise |
| ZipTie | A low starting price with seven engines on paid plans | Starter from $25.65 a month, Professional from $340.20, Enterprise from $1,647, with prepaid discounts; 7-day free trial, no card (25 daily prompts) | Paid plans: ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot, Bing AI Overview, Gemini. The trial covers ChatGPT, AI Overviews and Copilot |
| Clearscope | Content teams that already optimise articles | $129 a month (50 tracked queries), $399 (300), Enterprise custom; 14-day free trial; monthly, no minimum contract | ChatGPT and Gemini query tracking on every plan |
| Otterly.AI(reported) | A low price to test a short list of prompts | Reported from about $29 a month for 15 prompts, about $189 for 100 and about $489 for 400 | Core engines included; some others are paid add-ons |
| Semrush AI Visibility Toolkit(reported) | Teams that already use Semrush, and Google AI coverage | Reported at about $99 a month per domain for 25 prompts; also bundled into higher Semrush plans | ChatGPT, Gemini, Google AI Mode and AI Overviews, as reported |
| Ahrefs Brand Radar(reported) | Teams that already use Ahrefs and want wide engine coverage | Reported from about $199 a month; sources differ, so check its page | ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, as reported |
| Similarweb(reported) | Side-by-side SEO and AI tracking inside an analytics suite | Pricing by request, per Zapier's list; its page did not load for us, so we have not verified it | Not verified |
| Yext Scout(reported) | Multi-location brands that already use Yext | Not published; sold through Yext sales | ChatGPT, Gemini, Perplexity and Grok plus traditional search, per its launch announcement |
| Petra Labs(reported) | Enterprise brands that want a managed programme tied to revenue | Reported at $15,000 to $50,000 a month on its own pricing page, per a news report; we could not read the page | Not itemised in what we read |
| Evertune(reported) | Enterprise brands that want a managed, high-volume service | Its own pricing page says from $3,000 a month; no self-serve plan | Not itemised on its pricing page |
Prices without “(reported)” were read from the tool's own pricing page on 3 November 2026. “Reported” figures come from independent roundups and the tool's own pages as of October 2026, and may have changed. Tools change plans often, so confirm on their sites.
An honest read
- Where Citeably is behind: its free check covers two engines (Gemini and ChatGPT), not Google AI Overviews or AI Mode. Peec AI and LLMrefs list more engines for the price, and Rankscale and LLMrefs track far more prompts for less.
- Where it is ahead: it ends in action. You get the real answers with your name highlighted, who is recommended instead, which pages the engines cite, your first fix and ready-to-paste files, then a check that the fix worked.
- What no tool can do: promise a position. These tools show what assistants say today. They can't guarantee what they will say next.
Which should you pick?
- Tight budget, many prompts: Rankscale or LLMrefs.
- A marketing team that wants clear plans: Peec AI.
- A large brand or agency with many markets: Profound or AthenaHQ.
- Already paying for an SEO suite: check the Semrush or Ahrefs add-on first.
- You want to know what to fix first: run Citeably's free check below. It takes about a minute.
Questions
- What is the best AI visibility tool?
- There isn't one best tool. For the lowest entry price, Rankscale starts at about $20 a month on yearly billing and LLMrefs is $79 a month for 500 prompts. For clear per-prompt plans, Peec AI starts at $95 a month for 50 prompts. For large brands and agencies, Profound and AthenaHQ are built for bigger teams. For knowing what to fix, with the real answers shown, Citeably has a free check and paid plans from $29 a month.
- What is the best free AI visibility tool?
- Several tools have a free way in: Citeably's free check (no signup), AthenaHQ's free Essential plan, HubSpot's AI Search Grader, and free checks from Semrush and Ahrefs. We compare them in detail on the best free AI visibility tools page.
- How much do AI visibility tools cost?
- From free to $15,000 a month or more. Most self-serve tools sit between about $20 and $500 a month, usually priced by the number of prompts or credits. Enterprise services are quoted: one lists $3,000 a month as its starting price, and another is reported at $15,000 to $50,000 a month.
- Which AI visibility tools cover Google AI Overviews and AI Mode?
- On their own pages, Peec AI, LLMrefs and AthenaHQ's Starter plan list Google AI Overviews, and Peec and LLMrefs list AI Mode. Citeably's free check covers Gemini and ChatGPT, and does not cover Google AI Overviews or AI Mode.
- Do I need a paid AI visibility tool?
- Not to start. A free check tells you whether assistants name you for buyer questions and who they name instead. A paid tool becomes worth it when you want to track the same questions every week and see whether your fixes worked.
Try Citeably's free check
Type your website. No signup. About a minute. More on how it works: the free AI visibility checker.