Glossary
AI search, in plain words
- Answer engine optimization (AEO)
Making your content the one an assistant quotes as the answer.
- Generative engine optimization (GEO)
Improving how often generative AI tools name and cite your brand.
- AI search visibility
How often assistants recommend your brand when buyers ask.
- AI share of voice
The share of AI answers that name you versus competitors.
- AI citation
A source an AI assistant links or credits in its answer.
- Content syndication
Republishing a page on other sites, with a link back to the original.
- llms.txt
A plain-text file that summarises your site for AI tools.