What each tool is for, roughly what it costs, and how to pick one. We make Citeably, so we say plainly where it fits and where it doesn't. Details last checked October 2026.
Competitor prices are approximate figures reported by third-party reviews in mid-2026. Always check the vendor's pricing page.
| Tool | Best for | Starting price (reported) | Engines |
|---|---|---|---|
| Profound | Larger brands and agencies that need deep reporting across many engines | Reported from about $99/mo (starter) and $399/mo (growth); enterprise is custom | Starter plans reportedly cover fewer engines; broader coverage on higher tiers |
| Otterly.AI | Small teams that want a low entry price and a quick way to test | Reported from about $29/mo for 15 prompts; about $189/mo for 100; about $489/mo for 400 | Core engines included; some others are paid add-ons |
| Peec AI | Marketing teams that want good value per tracked prompt | Reported from about $95/mo for 50 prompts; about $245/mo for 150; about $495/mo for 350 | A set of engines is included per plan; others are add-ons |
| Semrush AI Visibility Toolkit | Teams already using Semrush for SEO | Reported at about $99/mo per domain for 25 prompts; also bundled into higher Semrush plans | Reportedly ChatGPT, Google AI, Gemini and Perplexity |
| Ahrefs Brand Radar | SEO teams on Ahrefs who want AI mentions next to their search data | Reported from about $199/mo; higher for all platforms. Sources differ, so check the current page | Varies by plan |
| Citeably us | Founders, creators and small brands who want a simple score and a fix list, starting free | Free check; Starter $29/mo; Growth $79/mo | ChatGPT, Claude, Gemini and Perplexity today |
Coverage varies a lot, and extra engines are often paid add-ons. List the engines your buyers use, then check each tool covers them.
Some charge per prompt, some per brand or domain, some per engine. A low headline price can hide add-ons, so price your real setup.
A dashboard shows a number. The useful part is knowing which sources and pages to fix. Look for concrete next steps.
AI answers change weekly. Daily tracking matters for large brands; weekly is usually enough for a small one.
A free check or trial shows whether the answers it reports match what you see yourself.
Best for: Larger brands and agencies that need deep reporting across many engines
Best for: Small teams that want a low entry price and a quick way to test
Best for: Marketing teams that want good value per tracked prompt
Best for: Teams already using Semrush for SEO
Best for: SEO teams on Ahrefs who want AI mentions next to their search data
Best for: Founders, creators and small brands who want a simple score and a fix list, starting free
Ask the engines yourself: write ten buyer questions without your brand name, ask each one in a logged-out session, and record whether you're named and in what position. It's free but slow and inconsistent. Citeably's free check does the same thing in about a minute, and several paid tools start around $29 a month.
Look for a free check or low entry plan, a simple score, and clear next steps rather than agency-style reporting. Otterly.AI and Citeably are both aimed at small teams on a budget; Peec AI sits a step above on price. Try the free options first and compare the answers they report.
Usually not until you have many brands, many markets or an agency workflow. Enterprise tools earn their price on depth and reporting, which most small brands won't use yet.
No. They are approximate figures reported by third-party reviews in mid-2026, and vendors change plans often. Check each vendor's pricing page before deciding.