AI visibility for agencies: a simple way to add it to your client work
Clients are starting to ask whether ChatGPT recommends them. Agencies that can answer with evidence, and a clear next step, have a useful conversation to open. Here is a simple process that does not overpromise.
By the Citeably team · · · 5 min read
1. Check the client the way a buyer would
Ask the assistants eight to ten buyer questions without the client's name, in a logged-out session, and record who is named. A tool does this in a minute and keeps the questions fixed so you can compare later.
2. Report what you saw, not what you hope
Keep the report to what was measured:
- Show the questions, who was named, and the reason each rival was picked.
- State that answers vary and this is a snapshot.
- Do not promise rankings or a timeline. Promise a measured baseline and a re-check.
3. Turn it into a short fix list
Start with the basics: crawlability, a clear description, and a listing on the sources the answers cite. Three clear fixes are more useful to a client than thirty.
4. Re-check on a schedule
Re-run the same questions monthly and show the trend. Only call a change real if it is larger than the normal run-to-run swing.
Where a tool helps
Citeably runs the check, shows the answers and rivals, and can produce white-label client reports on the Agency plan. You can also do the same by hand; the tool saves time and keeps the method consistent.
Frequently asked questions
Should I charge for this?
Many agencies fold a baseline into an audit and charge for monthly tracking. That is your call and depends on your clients.
What if the client is already named?
Then the report is about protecting that position and spotting rivals that are gaining.