Citeably
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Glossary

Generative engine optimization (GEO)

Generative engine optimization (GEO) is the practice of improving how often generative AI tools such as ChatGPT, Gemini and Perplexity name, recommend or cite your brand in their answers. It builds on SEO and adds clear entity facts, citable pages and third-party mentions.

Last updated .

What moves it

  • Being clear about what you are, consistently, across your site and listings.
  • Being present on the pages engines retrieve for your category.
  • Original data or analysis others cite.
  • Technical access: crawlers allowed, indexable, readable without JavaScript.

A caution

No one controls these answers. The honest approach is to fix what is fixable, then measure over several weeks.

Questions

Where does Citeably fit?

It measures whether engines name you for buyer questions, shows the pages they cite, and gives a fix list.

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  • How many AI answers name you, with the real answers shown
  • Who AI picks instead, and the reasons it gives
  • Ready-to-paste fixes for your site

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