AI visibility score
The AI visibility score is a 0 to 100 number built from how often AI assistants name your brand, how high it appears in the answer, whether your site is cited, and how you are described. It is calculated from real answers to buyer-style questions, and the answers are shown alongside it.
Last updated .
What goes into it
- How many of the buyer questions named you, out of how many were asked, with the sample size shown.
- Where you appeared in the list when you were named.
- Whether your own site was cited as a source.
- How the answer described you.
How to read it
A score is a summary. The real answers are on the report so you can judge it yourself, and category questions are kept apart from questions about what you specifically do, so one lucky answer does not hide a gap.
Questions
Is the score a ranking against competitors?
No. It measures how AI treats your brand on a fixed set of questions. Share of voice shows how you compare with named competitors.
Why does it change between checks?
AI answers vary from run to run, so paid plans ask each question more than once and average the result.
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